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What is Bitly and why you should use it
Have you ever wanted to share a long and complicated web address with someone, but found it too hard to type or remember? Have you ever wondered how many people actually click on your links, where they come from, and what they do after they land on your page? Have you ever wished you could integrate your links with other tools and platforms to create seamless and engaging experiences for your audience?
If you answered yes to any of these questions, then you need Bitly. Bitly is a URL shortener and link management platform that helps you create, share, and track your links. Whether you want to promote your brand, drive more traffic, or optimize your campaigns, Bitly can help you achieve your goals.
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In this article, we will explain how Bitly works, how to use it, and how to get the most out of it. By the end of this article, you will be able to create short URLs that are easy to remember, customize, and analyze.
How Bitly works
Bitly is a web-based service that takes any long URL and turns it into a short one. For example, if you have a URL like this:
Bitly can shorten it to something like this:
The short URL is easier to type, copy, paste, or share on social media, email, or text messages. It also looks more professional and trustworthy than a long URL that may contain random characters or parameters.
But that's not all. Bitly also tracks every click on your short URL and provides you with detailed data on how your link performs. You can see how many people clicked on your link, when they clicked, where they came from, what device they used, and more. You can also compare different links and see which ones generate more engagement.
With this information You can also integrate Bitly with email marketing services such as Mailchimp, Constant Contact, AWeber, and more. This way, you can create short URLs for your email campaigns and track their performance from Bitly. You can also use Bitly to test different subject lines, calls to action, or landing pages and see which ones generate more clicks.
Moreover, you can integrate Bitly with content management systems such as WordPress, Shopify, Squarespace, and more. This way, you can create short URLs for your website or blog posts and track their performance from Bitly. You can also use Bitly to optimize your SEO and increase your organic traffic.
Finally, you can integrate Bitly with analytics tools such as Google Analytics, Adobe Analytics, Mixpanel, and more. This way, you can sync your link data with your other analytics data and get a holistic view of your online performance. You can also use Bitly to add UTM parameters to your links and track the source, medium, and campaign of your traffic.
By integrating and optimizing your links with other tools, you can create seamless and engaging experiences for your audience and enhance your link experience across different channels.
How to use Bitly
Now that you know the benefits of using Bitly, let's see how to use it. Here are the steps you need to follow to create, share, and manage your links with Bitly:
Sign up for a free account
The first step is to sign up for a free account on Bitly. You can do this by visiting and clicking on the "Get Started for Free" button. You can also sign up with your Google or Facebook account.
Once you sign up, you will be asked to enter some basic information such as your name, email address, password, and industry. You will also be asked to verify your email address by clicking on a link sent to your inbox.
After you verify your email address, you will be able to access your Bitly dashboard where you can create and manage your links.
Create your first link
The next step is to create your first link with Bitly. You can do this by clicking on the "Create" button on the top right corner of your dashboard. You will see a pop-up window where you can paste a long URL that you want to shorten.
For example, if you want to shorten this URL:
You can paste it in the box and click on the "Create" button. Bitly will automatically generate a short URL for you like this:
You can also use the Bitly browser extension or mobile app to create short URLs from any web page or app that you visit.
Customize your link
The next step is to customize your link and make it more appealing and memorable. You can do this by clicking on the "Edit" button next to your short URL. You will see a new window where you can edit the title, slug, and domain of your link.
The title is the text that appears on the top of your link when someone hovers over it or clicks on it. It should be descriptive and relevant to the content of your link. For example, you can change the title of your link from "France Elections Macron Le Pen" to "France Elections: Macron vs Le Pen".
The slug is the part of your link that comes after the domain name. It should be short and catchy and contain keywords that relate to your link. For example, you can change the slug of your link from "3x1Xz0y" to "france-elections".
The domain is the part of your link that comes before the slash. It should be recognizable and trustworthy and match your brand identity. For example, you can change the domain of your link from "nyti.ms" to "yourbrand.com".
By customizing your link, you can create a branded and memorable link that reflects your brand identity and message.
Share your link
The next step is to share your link with your audience and drive more traffic to your page. You can do this by clicking on the "Copy" button next to your short URL. You will see a confirmation message that says "Copied!".
You can then paste You can then paste your link on any platform or channel that you want to share it on. For example, you can paste your link on an email, a text message, a social media post, a blog post, a flyer, or a business card.
You can also use the "Share" button next to your short URL to share your link directly on some of the most popular platforms such as Facebook, Twitter, LinkedIn, Pinterest, and more. You will see a pop-up window where you can choose the platform and customize your message.
By sharing your link, you can reach more people and drive more traffic to your page.
Manage your links
The next step is to manage your links and organize them according to your needs. You can do this by accessing your link dashboard where you can see all your links and their data.
You can use the "Search" box to find any link that you want by typing its title, slug, or domain. You can also use the "Filter" button to filter your links by date range, tags, groups, or custom domains.
You can use the "Tag" button to add tags to your links and categorize them by topic, campaign, channel, or any other criteria that you want. You can also use the "Group" button to create groups of links and bundle them together for easier access and management.
You can use the "Edit" button to edit any link that you want and change its title, slug, domain, or tags. You can also use the "Delete" button to delete any link that you want and remove it from your dashboard.
By managing your links, you can keep track of your link activity and organize them according to your needs.
Analyze your link data
The final step is to analyze your link data and gain valuable insights into your link performance and audience behavior. You can do this by clicking on any link that you want and viewing its metrics and reports.
You can see the number of clicks that your link received in the last hour, day, week, month, or year. You can also see the click-through rate (CTR) of your link, which is the percentage of people who clicked on your link out of those who saw it.
You can also see the referral sources of your link, which are the platforms or channels where people clicked on your link. You can see the percentage of clicks that came from each source such as direct, email, social media, web, or others.
You can also see the geographic location of your link clicks, which are the countries or regions where people clicked on your link. You can see the percentage of clicks that came from each location such as United States, Canada, United Kingdom, India, or others.
You can also see the device type of your link clicks, which are the devices that people used to click on your link. You can see the percentage of clicks that came from each device type such as desktop, mobile, tablet, or others.
You can also see the browser type of your link clicks You can also see the browser type of your link clicks, which are the browsers that people used to click on your link. You can see the percentage of clicks that came from each browser type such as Chrome, Safari, Firefox, Edge, or others.
By analyzing your link data, you can gain valuable insights into your link performance and audience behavior. You can also use this data to optimize your link strategy and improve your marketing campaigns.
How to get the most out of Bitly
So far, we have covered the basics of how to use Bitly and what benefits it offers. But Bitly also has some advanced features and options that can help you get the most out of it. Here are some tips and best practices on how to optimize your link strategy with Bitly:
Use QR codes for offline engagement
One of the features that Bitly offers is the ability to generate and customize QR codes for your links. QR codes are scannable images that can direct people to your web page or app when they scan them with their smartphone camera.
You can use QR codes to create offline engagement with your audience and drive more